The Batho Batsho Bakopane, Insurance Brokers also known as B3 is an authorized Financial Service Provider that was established by inspired black business professionals in June 1991 as a broad insurance brokerage business. The business was started in Ekurhuleni before growing to the other parts of South Africa as a whole. Today B3 has a national footprint and is a well-known and established brand in the insurance and funeral services business.
The business has been operating for almost three decades, and in preparing for the next phase of growth and maturity, B3 has adjusted its management team and its marketing strategies.
After almost three decades on the helm, the founder and chairman of B3, Mr MS Mogafe has retired as the executive chairman and he assumed his new role as a non- executive chairman of the business. In the driving position, B3 has welcomed a new member, Mr. Stanley Mathonzi as the CEO. Mr. Mathonzi is a diplomat and a seasoned academic, with over 20 years of experience in the financial services industry. He joined the group on the 1st of February 2016.
We interviewed with Mr Mathonzi to learn more about his background and get an understanding of where is the B3 brand be headed under his leadership.
All successful brands go through a number of growth phases: From inception to growth and, finally, to maturity. The B3 brand has recently given its logo a facelift. The logo has been the symbol of the brand since the company’s inception almost three decades ago.
As the market leader in the funeral services and insurance brokerage industry, we have to continue to set the pace and trends that will shape the industry’s future. Having been in the industry for 26 years, B3 has managed to transform an industry merely associated with grief and sadness into one associated with memorable moments; we encourage our clients to celebrate life in an elegant manner.